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Marketing Analytics (BUS532)

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book 11. Marketing analytics : statistical tools for marketing and consumer behavior using SPSS
José Marcos Carvalho de Mesquita and Erik Kostelijk
BUS532

book 12. Multiple regression and beyond : an introduction to multiple regression and structural equation modeling
Timothy Z. Keith
BUS532

book 13. A primer on partial least squares structural equation modeling (PLS-SEM)
Joseph F. Hair...[and three others]
BUS532


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