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Sports Communication (JOUR231)

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book 1. 運動傳播學 = Sport communication
施致平總校閱 ; 李明穎 ... [et al.]合著
台中市 : 華格那企業有限公司, 2010
JOUR231

book 2. Sports marketing and the psychology of marketing communication
edited by Lynn R. Kahle, Chris Riley
East Sussex : Psychology Press, c2004
JOUR231

book 3. Digital sport marketing : concepts, cases and conversations
Alan Seymour and Paul Blakey
JOUR231

book 4. Social media in sport : theory and practice
editors, Gashaw Abeza ... [et al.]
JOUR231

book 5. Sports sponsorship : principles and practices
John A. Fortunato ; foreword by Tony Ponturo
JOUR231


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