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Marketing Analytics (BUS532)

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book 1. An introduction to text mining : research design, data collection, and analysis
Gabe Ignatow, University of North Texas, Rada F. Mihalcea, University of Michigan
BUS532

book 2. The coding manual for qualitative researchers
Johnny Saldaña
CP605

BUS532

book 3. Case study research and applications : design and methods
Robert K. Yin
BUS532


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