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edited by Elisa Giaccardi
Abingdon, Oxon ; New York, NY : Routledge, 2012
Ruth Page, David Barton, Carmen Lee, Johann Wolfgang Unger, Michele Zappavigna
Will W.K. Ma, Chi-Keung Chan, Kar-wai Tong, Heidi Fung, Cheuk Wai Rose Fong, editors
Ashlee Humphreys, Northwestern University, Medill School of Journalism, Media, Integrated Marketing Communications