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Marketing Statistical methods.
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Commercial statistics
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David P. Doane, Lori E. Seward
Douglas A. Lind (Coastal Carolina University and The University of Toledo), William G. Marchal (The University of Toledo), Samuel A. Wathen (Coastal Carolina University)
Ken Black
Danvers, MA : Wiley, 2023
David M. Levine, Department of Statistics and Computer Information Systems, Zicklin School of Business, Baruch college, City University of New York, David F. Stephan, Two Bridges Instructional Technology, Kathryn A. Szabat, Department of Business Systems and Analytics, School of Business, La Salle University