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Digitized Media, Culture and Society (SOC413)
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Marketing.
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SOC413
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1. Advanced social media marketing : how to lead, launch, and manage a successful social media program
Tom Funk
[Berkeley, CA] : Apress, c2013
Charles F. Hofacker
L. Meghan Mahoney and Tang Tang
Irene C.L. Ng, Cover image and cartoons created by Elizabeth Shi-Yin Ho
Keith A. Quesenberry