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Customer Relationship Management (BUS523)

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book 1. Customer relationship management : how to develop and execute a CRM strategy
Michael Pearce FIC CMC
New York, NY : Business Expert Press, [2021]
BUS523

BUS485

book 2. Customer relationship management : a global approach
Samit Chakravorti
BUS523

BUS485

book 3. Customer relationship management : concepts, applications and technologies
Daniel Prior, Francis Buttle and Stan Maklan
BUS485

BUS523


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