HKSYU Course Resources

Learn data mining through Excel : a step-by-step approach for understanding machine learning methods

Hong Zhou.
New York : Apress, [2023].
Use popular data mining techniques in Microsoft Excel to better understand machine learning methods. Most software tools and programming language packages take data input and deliver data mining results directly, presenting no insight on working mechanics and creating a chasm between input and output. This is where Excel can help, and this book will show you exactly how. This updated edition demonstrates how to work with data in a transparent manner using Excel. When you open an Excel file, data is visible immediately and you can work with it directly. You'll see how to examine intermediate results even as you are still conducting your mining task, offering a deeper understanding of how data is manipulated, and results are obtained. These are critical aspects of the model construction process that are often hidden in software tools and programming language packages. Over the course of Learn Data Mining Through Excel, you will learn the data mining advantages the application offers when the data sets are not too large. You'll see how to use Excel's built-in features to create visual representations of your data, enabling you to present your findings in an accessible format. Author Hong Zhou walks you through each step, offering not only an active learning experience, but teaching you how the mining process works and how to find hidden patterns within the data. Upon completing this book, you will have a thorough understanding of how to use an application you very likely already have to mine and analyze data, and how to present results in various formats. You will: Comprehend data mining using a visual step-by-step approach Gain an introduction to the fundamentals of data mining Implement data mining methods in Excel Understand machine learning algorithms Leverage Excel formulas and functions creatively Obtain hands-on experience with data mining and Excel

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Bibliographic Information

Format:
book Book
Author:
Zhou, Hong
Subject:
Microsoft Excel (Computer file)
Data mining.
Publication Year:
2023
Language:
English
Published:
New York
ISBN:
9781484297704
Course:
BUS485
Electronic Customer Relationship Management (e-CRM)
Note:
Includes index.

 

 


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