HKSYU Course Resources
MARC Display
LEADER 02432cam a22003858i 4500
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20240104103108.0
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220215s2023 nyua b 001 0 eng d
015
a| GBC231136
2| bnb
016
7
a| 020495261
2| Uk
020
a| 9781265226565
q| (pbk.)
035
a| (Uk)020495261
040
a| StDuBDS
b| eng
c| StDuBDS
e| rda
d| HK-SYU
050
0
0
a| P90
b| .B284
082
0
4
a| 302.23
2| 23
092
0
a| 302.23
b| BAR 2023
100
1
a| Baran, Stanley J.,
e| author.
1| https://isni.org/isni/0000000063055042
245
1
0
a| Introduction to mass communication :
b| media literacy and culture /
c| Stanley J. Baran.
246
3
0
a| Media literacy and culture.
250
a| Twelfth edition.
250
a| International student edition.
264
1
a| New York :
b| McGraw Hill,
c| [2023]
300
a| xxii, 402, G1-10, I1-28 pages :
b| color illustrations ;
c| 28 cm
336
a| text
2| rdacontent
337
a| unmediated
2| rdamedia
338
a| volume
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots and keeping current with the presents emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The new edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material in this edition reflects the latest developments in new digital technologies and highlights the most current research in the field.
c| Provided by Publisher.
650
0
a| Mass media.
650
0
a| Mass media and culture,
650
0
a| Media literacy.
910
b| kkl
c| wsl
998
a| book
b| 04-01-24
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| GEB102
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| GEB201