HKSYU Course Resources
MARC Display
LEADER 02039cam a22003378i 4500
001
991008191066407546
005
20240202144427.0
008
210712s2022 enka b 001 0 eng d
010
a| 2021030262
020
z| 9780367555337
q| (hbk)
020
a| 9780367555351
q| (pbk)
020
z| 9781003093909
q| (ebk)
040
a| DLC
b| eng
e| rda
c| DLC
d| HK-SYU
042
a| pcc
050
0
0
a| HF5415.1265
b| .C663 2022
082
0
0
a| 658.8/72
2| 23
092
0
a| 658.872
b| CON 2022
245
0
0
a| Contemporary issues in digital marketing /
c| edited by Outi Niininen.
263
a| 2112
264
1
a| Abingdon, Oxon ;
a| New York, NY :
b| Routledge,
c| 2022.
300
a| x, 188 pages :
b| illustrations ;
c| 25 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| "This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emerging technologies and how they can enhance User Experience How 'digital' is changing servicescapes ; Issues surrounding ethics and privacy Current and future issues surrounding Social Media ; Key considerations for the future of Digital Marketing ; Case studies and examples from real-life organizations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation"--
c| Provided by publisher.
650
0
a| Internet marketing.
700
1
a| Niininen, Outi,
e| editor.
910
a| nlw
b| kkl
c| wsl
998
a| book
b| 02-02-24
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS424