Strategic management and business policy : globalization, innovation, and sustainability
Charles E. Bamford, Duke University, Alan N. Hoffman, Bentley University, Thomas L. Wheelen, J. David Hunger.
Hoboken, NJ : Pearson, [2024] ©2024
"This genesis for this book was a conversation back in 1980 at the McIntire School of Commerce between Tom Wheelen and Dave Hunger who were both professors of strategy. It was the core idea from the very beginning to emphasize the practical application of great research material, written in such a way that a student could read, understand, and most importantly apply the lessons of the book without outside assistance. That has been a key reason for the success of the book through its many editions"--
Physical items: 1, Online items: 0
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| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 658.4012 STR 2024 | Item not in place |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Strategic planning.
- Strategic planning > Case studies.
- Language:
- English
- ISBN:
- 9780137928156
- Course:
- BUS460
Business Strategy - Note:
- Revised edition of Strategic management and business policy, [2018]
- Bibliography:
- Includes bibliographical references and index.
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