The age of digital consumer behavior
[Diamantstein].
[S.l.] : Independent Production Fund, [2022].
"The purpose of this book is to help you, as a marketer, understand the hard facts of marketing relevant to consumer behavior in the 2020s. No fluff, just the nitty gritty. This includes information on not only how modern consumers make decisions, but the personal, environmental, and psychological factors that influence these decisions. This book doesn’t focus on just one model of consumer behavior. Rather, the aim is to provide you with many different models for your awareness." --
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| English Book (5/F) | 658.8342 DIA 2022 | Due Date:2024-07-22 |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Consumer behavior.
- Marketing > Psychological aspects.
- Internet marketing > Psychological aspects.
- Publication Year:
- 2022
- Language:
- English
- Published:
- S.l.
- ISBN:
- 9798352792209
- Course:
- BUS521
Digital Marketing and Internet Consumer Behavior - Bibliography:
- Includes bibliographical references (p. 253-274).
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