HKSYU Course Resources
MARC Display
LEADER 02378nam a2200373 a 4500
001
991008191061007546
005
20240201101131.0
008
230920s2023 enkad b 001 0 eng d
010
a| 2021945174
020
a| 9781035315499 (paperback)
020
z| 9781788976947 (cased)
020
z| 9781788976954 (eBook)
040
a| HK-SYU
c| HK-SYU
050
0
0
a| HF5415.13
b| .H3475 2023
092
0
a| 658.8
b| HAN 2023
245
0
0
a| Handbook of research methods for marketing management /
c| Edited by Robin Nunkoo, Viraiyan Teeroovengadum & Christian M. Ringle.
250
a| Paperback edition
264
1
a| Cheltenham :
b| Edward Elgar Publishing Limited,
c| 2023.
300
a| viii, 382 pages :
b| illustrations, charts ;
c| 24 cm.
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
490
1
a| Handbooks of research methods in management
504
a| Includes bibliographical references and index.
520
a| "Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.Divided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical issues regarding how research is conducted, the Handbook offers guidance for all marketing researchers. This guidance includes insights on scale development, necessary condition analysis, experimental design, visual research methods, phenomenology and mobile ethnography. Chapters also consider recent advances in marketing research methods, legal aspects of marketing research, research ethics and how a forensic science framework can be used in marketing research." --
c| Edward Elgar Publishing.
650
0
a| Marketing
x| Management.
650
0
a| Marketing
x| Management
x| Research.
700
1
a| Nunkoon, Robin,
e| editor.
700
1
a| Teeroovengadum, Viraiyan,
e| editor.
700
1
a| Ringle, Christian M.,
e| editor.
830
0
a| Handbooks of research methods in management
910
a| nlw
b| qyt
c| wsl
998
a| book
b| 01-02-24
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS531