HKSYU Course Resources
MARC Display
LEADER 02379cam a2200373 i 4500
001
991008191060007546
005
20240509144622.0
008
221213s2023 caua b 001 0 eng d
015
a| GBC325379
2| bnb
016
7
a| 020950225
2| Uk
020
z| 9781473906976
q| hardback
020
z| 1473906970
q| hardback
020
a| 9781473906983
q| paperback
020
a| 1473906989
q| paperback
035
a| (OCoLC)1370604628
035
a| (OCoLC)on1370604628
040
a| UKMGB
b| eng
e| rda
c| UKMGB
d| OCLCF
d| CVU
d| HK-SYU
050
4
a| HF5415.32
b| .H778 2023
082
0
4
a| 658.8342
2| 23
092
0
a| 658.8342
b| HUA 2023
100
1
a| Huang, Hazel,
e| author.
245
1
0
a| Consumer psychology :
b| theories & applications /
c| Hazel Huang.
264
1
a| Los Angeles :
b| SAGE Publications,
c| [2023].
300
a| xvii, 351 pages :
b| illustrations ;
c| 24 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology.
c| Provided by publisher.
650
0
a| Consumer behavior.
650
0
a| Consumers
x| Psychology.
910
b| kkl
c| wsl
998
a| book
b| 15-12-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS501