HKSYU Course Resources
MARC Display
LEADER 02078cam a22003617i 4500
001
991008191059607546
005
20231208094425.0
008
210304s2021 flua b 000 0 eng d
010
a| 2021934472
020
a| 1642505625
020
a| 9781642505627
020
z| 9781642505634
q| ebook
035
a| (OCoLC)on1197725569
040
a| YDX
b| eng
c| YDX
e| rda
d| BDX
d| CLE
d| OCLCO
d| OCLCF
d| TOH
d| DLC
d| HK-SYU
042
a| lccopycat
050
0
0
a| HF5415.32
b| .P35 2021
082
0
4
a| 658.8342
2| 23
092
0
a| 658.8342
b| PAL 2021
100
1
a| Palmer, Melina,
e| author.
245
1
0
a| What your customer wants and can't tell you :
b| unlocking consumer brains with the science of behavioral economics /
c| Melina Palmer.
246
3
0
a| Unlocking consumer decisions with the science of behavioral economics
264
1
a| Coral Gables :
b| Mango Publishing,
c| [2021]
300
a| 297 pages :
b| illustrations;
c| 23 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references (pages 289-297).
520
a| "This book explains the neuroscience of consumer behavior. Learn exactly why people buy - and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more efffective leader. Behavioral economics is the marketing research future of brands and business. What Your Customer Wants (And Can't Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits."
650
0
a| Consumer behavior.
650
0
a| Consumers.
910
b| qyt
c| wsl
998
a| book
b| 08-12-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS523