HKSYU Course Resources

Digital marketing in practice : design, implement and measure effective campaigns

Hanne Knight and Lizette Vorster.
London, United Kingdom : KoganPage, 2023.
"Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focused and streamlined textbook." --

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Bibliographic Information

Format:
book Book
Author:
Knight, Hanne
Subject:
Internet marketing.
Language:
English
ISBN:
9781398608870
Course:
BUS340
Internet and Social Media Marketing
Bibliography:
Includes bibliographical references and index.

 

 


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