Museum communication and social media : the connected museum
edited by Kirsten Drotner and Kim Christian Schrøder.
New York : Routledge, 2013.
"Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums." --Amazon
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Location | Call number | Status |
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English Book (5/F) | 659.29069 MUS 2013 | Available |
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Bibliographic Information
- Format:
-
Book
- Subject:
- Communication in museums.
- Social media.
- Museums > Social aspects.
- Museums > Public relations.
- Language:
- English
- ISBN:
- 9780415833189, 0415833183
- Course:
- SOC380
Arts and Everyday Life in the Digital Era - Series:
- Routledge research in museum studies ;
- Note:
- "Simultaneously published in the UK"--Title page verso.
- Bibliography:
- Includes bibliographical references and index.
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