HKSYU Course Resources
MARC Display
LEADER 02460cam a2200361Ii 4500
001
991008142969207546
005
20230417145309.0
008
181214t20192019sz a b 001 0 eng d
020
a| 3030107930
q| hardcover
020
a| 9783030107932
q| hardcover
020
z| 9783030107949
q| (eBook)
035
a| (OCoLC)1078888136
040
a| YDX
b| eng
e| rda
c| YDX
d| YDXIT
d| BDX
d| OCLCF
d| CHVBK
d| OCLCO
d| UPM
d| DGW
d| ICU
d| OCLCA
d| H2K
d| HK-SYU
050
4
a| HF5415.2
b| .E37 2019
082
0
4
a| 658.80072
2| 23
092
0
a| 658.80072
b| EIS 2019
100
1
a| Eisend, Martin,
e| author.
245
1
0
a| Research methodology in marketing :
b| theory development, empirical approaches and philosophy of science considerations /
c| Martin Eisend, Alfred Kuss.
264
1
a| Cham, Switzerland :
b| Springer,
c| [2019]
300
a| ix, 238 pages :
b| illustrations ;
c| 25 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| Adaptation from the German language edition: Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre by Martin Eisend and Alfred Kuss.
504
a| Includes bibliographical references and index.
505
0
a| Introduction -- The Nature and Relevance of Theories -- The Philosophy of Science Viewpoint: Scientific Realism -- Theory Building -- Approaches for Theory Testing -- Obtaining Data for Theory Testing: Operationalization, Measurement, and Data Collection -- Hypotheses and Models for Theory Testing -- Testing Causal Relationships -- Generalizability of Research Results -- Research Ethics and Research Practice.
520
a| "This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation" --
c| Back cover.
650
0
a| Marketing research
x| Methodology.
700
1
a| Kuss, Alfred,
e| author.
700
1
a| Eisend, Martin.
t| Grundlagen empirischer Forschung.
910
a| nlw
b| wsl
998
a| book
b| 17-04-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS235