HKSYU Course Resources
MARC Display
LEADER 02108cam a2200409 i 4500
001
991008142969107546
005
20230505095043.0
008
200920s2021 enka b 001 0 eng d
015
a| GBC0I7717
2| bnb
016
7
a| 020024733
2| Uk
020
a| 1108834981
q| (hardcover)
020
a| 9781108834988
q| (hardcover)
020
z| 9781108792691
q| (paperback)
020
z| 1108792693
q| (paperback)
035
a| (OCoLC)1196245298
035
a| (NhCcYBP)om849173954
035
a| (OCoLC)1196245298
z| (OCoLC)1196240734
035
a| (OCoLC)on1196245298
040
a| YDX
b| eng
e| rda
c| YDX
d| UKMGB
d| OCLCO
d| OCLCF
d| NLHHG
d| YDX
d| CPV
d| HNK
d| HK-SYU
050
4
a| HF5415.2
b| .E78 2021
082
0
4
a| 658.80072
2| 23
092
0
a| 658.80072
b| EST 2021
100
1
a| Esteban-Bravo, Mercedes,
e| author.
245
1
0
a| Marketing research methods :
b| quantitative and qualitative approaches /
c| Mercedes Esteban-Bravo, Jose Manuel Vidal-Sanz.
264
1
a| Cambridge, United Kingdom ;
a| New York, NY :
b| Cambridge University Press,
c| 2021.
264
4
c| ©2021
300
a| xx, 862 pages :
b| illustrations ;
c| 25 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| "Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. " --
c| WorldCat.
650
0
a| Marketing research
x| Methodology.
700
1
a| Vidal-Sanz, Jose Manuel,
e| author.
910
a| nlw
b| wsl
998
a| book
b| 05-05-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS235