HKSYU Course Resources
MARC Display
LEADER 02648nam a2200313 a 4500
001
991008142964907546
005
20230427094952.0
008
230302s2022 nyua 001 0 eng d
020
a| 9781953349644
q| (pbk.)
020
z| 9781953349651
q| (e-book)
040
a| HK-SYU
c| HK-SYU
050
4
a| HF5415.5
b| .P43 2021
092
0
a| 658.812
b| PEA 2021
100
1
a| Pearce, Michael
c| (Business consultant)
245
1
0
a| Customer relationship management :
b| how to develop and execute a CRM strategy /
c| Michael Pearce FIC CMC.
246
3
0
a| How to develop and execute a CRM strategy
260
a| New York, NY :
b| Business Expert Press,
c| [2021]
300
a| 200 p. :
b| ill. ;
c| 23 cm.
490
1
a| Business Expert Press marketing collection,
x| 2169-3978
500
a| Includes index.
520
a| "CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolutionin which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevanceof the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy" --
c| Back cover.
650
0
a| Customer relations
x| Management.
650
0
a| Relationship marketing.
650
0
a| Strategic planning.
830
0
a| Marketing collection
910
a| nlw
b| wsl
998
a| book
b| 27-04-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS523
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS485