HKSYU Course Resources
MARC Display
LEADER 02398cam a2200313 i 4500
001
991008142061307546
005
20230616093334.0
008
201020s2021 njua 001 0 eng d
020
a| 9781119668510
q| (hardcover)
020
z| 9781119668572
q| (adobe pdf)
020
z| 9781119668541
q| (epub)
040
a| DLC
b| eng
e| rda
e| pn
c| DLC
d| OCLCO
d| OCLCF
d| YDX
d| N$T
d| OCLCQ
d| ORMDA
d| HK-SYU
050
0
4
a| HF5415
b| .K685 2021
082
0
0
a| 658.8
2| 23
092
0
a| 658.8
b| KOT 2021
100
1
a| Kotler, Philip,
e| author.
245
1
0
a| Marketing 5.0 :
b| technology for humanity /
c| Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
246
3
0
a| Technology for humanity
264
1
a| Hoboken, New Jersey :
b| John Wiley & Sons, Inc.,
c| [2021]
300
a| xi, 206 pages :
b| illustrations ;
c| 24 cm.
500
a| Includes index.
520
a| "Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."--
c| Provided by publisher
650
0
a| Marketing
650
0
a| Technology
700
1
a| Kartajaya, Hermawan,
d| 1947-
e| author
700
1
a| Setiawan, Iwan,
e| author
910
a| cpw
b| kkl
c| wsl
998
a| book
b| 16-06-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA460