Media and communication research methods
Arthur Asa Berger.
Thousand Oaks, California : SAGE Publications, Inc., [2020]
"This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"--
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
Location | Call number | Status |
---|---|---|
Course Reserve (3/F Special Collection) | 302.23072 BER 2020 | Available |
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Bibliographic Information
- Format:
- Book
- Subject:
- Mass media > Research > Methodology.
- Communication > Research > Methodology.
- Language:
- English
- ISBN:
- 9781544332680
- Course:
- JOUR203
Communication Research Methods - UPC No:
- 40028928621
- Bibliography:
- Includes bibliographical references (pages 441-450) and indexes.
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