HKSYU Course Resources
MARC Display
LEADER 02052cam a2200421 i 4500
001
991008105968807546
005
20240509144548.0
008
210915s2023 nyua b 001 0 eng d
010
a| 2021038306
020
z| 9781264155385
q| (loose-leaf edition)
020
z| 1264155387
q| (loose-leaf edition)
020
z| 9781260381917
q| (bound edition)
020
z| 1260381919
q| (bound edition)
020
a| 9781260598230
035
a| (OCoLC)1268543723
035
a| (OCoLC)on1268543723
040
a| DLC
b| eng
e| rda
c| DLC
d| OCLCO
d| OCLCF
d| OCLCO
d| HKP
d| HK-SYU
042
a| pcc
050
0
0
a| HF5415.13
b| .M36344 2022
082
0
0
a| 658.8
2| 23
092
0
a| 658.8
b| MAR 2023
100
1
a| Marshall, Greg W.,
e| author.
245
1
0
a| Marketing management /
c| Greg W. Marshall, Mark W. Johnston.
250
a| Fourth edition, international student edition
264
1
a| New York, NY :
b| McGraw-Hill,
c| [2023]
300
a| xxiv, 407 pages, 44 variously numbered pages :
b| color illustrations ;
c| 28 cm
336
a| text
b| txt
2| rdacontent
336
a| still image
b| sti
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and indexes.
520
a| "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
c| Provided by publisher.
650
0
a| Marketing
x| Management.
700
1
a| Johnston, Mark W.,
e| author.
910
a| sfc
b| kkl
c| wsl
998
a| book
b| 09-06-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS304
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS540