HKSYU Course Resources
MARC Display
LEADER 02298cam a2200421 i 4500
001
991008105966807546
005
20230209104328.0
008
200914s2021 enka b 001 0 eng
010
a| 2020041788
020
a| 9781292251523
q| (print)
020
z| 9781292251547
q| (pdf)
020
z| 9781292251561
q| (epub)
035
a| (OCoLC)1201695835
z| (OCoLC)1268236431
035
a| (OCoLC)on1201695835
037
b| 00697715
040
a| DLC
b| eng
e| rda
c| DLC
d| OCLCO
d| OCLCF
d| AU@
d| UKOBU
d| YDX
d| OCLCO
d| HKP
d| HK-SYU
042
a| pcc
050
0
0
a| HD45
b| .T76 2021
082
0
0
a| 658.5/75
2| 23
092
0
a| 658.575
b| TRO 2021
100
1
a| Trott, Paul,
e| author.
245
1
0
a| Innovation management and new product development /
c| Paul Trott, Portsmouth Business School.
250
a| Seventh Edition.
264
1
a| Harlow :
b| Pearson,
c| 2021.
300
a| xxi, 546 pages :
b| illustrations,
c| 25 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| unmediated
b| n
2| rdamedia
500
a| Revised edition of the author's Innovation management and new product development, 2017.
504
a| Includes bibliographical references and index.
520
a| "It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"--
c| Provided by publisher.
650
0
a| Technological innovations
x| Management.
650
0
a| Industrial management.
650
0
a| Product management.
910
a| sfc
b| mkl
c| wsl
998
a| book
b| 09-02-23
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS304
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| BUS130/233