Digital marketing strategy : an integrated approach to online marketing
Simon Kingsnorth.
New York, NY : Kogan Page Inc, [2022]
"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"--
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
Location | Call number | Status |
---|---|---|
English Book (5/F) | 658.872 KIN 2022 | Available |
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barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
- Book
- Subject:
- Electronic commerce > Management.
- Internet marketing.
- Strategic planning.
- Language:
- English
- ISBN:
- 9781398605978
- Course:
- PRA460
Media Planning - Note:
- Revised edition of the author's Digital marketing strategy, [2019]
- Bibliography:
- Includes bibliographical references and index.
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