HKSYU Course Resources
MARC Display
LEADER 02475cam a2200493 i 4500
001
991008096867707546
005
20230802112640.0
008
181009s2019 nyua 001 0 eng d
010
a| 2018044640
015
a| GBB941294
2| bnb
016
7
a| 019280792
2| Uk
020
a| 9781138341777
q| (hardcover)
020
a| 1138341770
q| (hardcover)
020
z| 9781138341784
q| (paperback)
020
z| 1138341789
q| (paperback)
020
z| 9780429439995
q| (electronic bk.)
035
a| (OCoLC)1057244227
z| (OCoLC)1053571420
035
a| (OCoLC)on1057244227
040
a| DLC
b| eng
e| rda
c| DLC
d| OCLCF
d| UKMGB
d| UKOBU
d| HRM
d| DLC
d| OCLCO
d| YDX
d| HKP
d| HK-SYU
042
a| pcc
050
0
0
a| P96.A86
b| W48 2019
082
0
0
a| 808.06/6302
2| 23
092
0
a| 808.066302
b| WHI 2019
100
1
a| Whitaker, Wayne R.,
d| 1940-
e| author.
245
1
0
a| Mediawriting :
b| print, broadcast, and public relations /
c| W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey.
246
3
a| Print, broadcast, & public relations
250
a| Fifth edition.
264
1
a| New York, NY :
b| Routledge,
c| 2019.
300
a| xii, 401 pages :
b| illustrations ;
c| 25 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| Includes index.
505
0
a| Preface: introduction to mediawriting -- Communication theory and news values -- Fundamentals of writing and editing -- Crafting leads and observing styles -- Writing and reporting the news -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- The art of interviewing -- Research from documents and other sources -- Using quotations and sources in news stories -- Feature writing -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Preparing publicity releases -- Writing for organizational media -- Advocacy and speechwriting -- Afterword: communication, the future, and you.
650
0
a| Mass media
x| Authorship.
650
0
a| Broadcast journalism
x| Authorship.
650
0
a| Public relations
x| Authorship.
650
0
a| Journalism
x| Authorship.
700
1
a| Smith, Ronald D.,
d| 1948-
e| author.
700
1
a| Ramsey, Janet E.,
e| author.
910
a| nlw
b| wlc
c| wsl
998
a| book
b| 02-08-23
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR100
945
h| Principal
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| GEB102