Pop city : Korean popular culture and the selling of place
Youjeong Oh.
Ithaca : Cornell University Press, [2018] ©2018
'Pop City' examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture-featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. By analyzing the process of culture-featured place marketing, this book shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities.
Physical items: 1, Online items: 1
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| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 306.095195 OH 2018 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Place marketing > Korea (South)
- Popular culture > Korea (South)
- K-pop (Subculture)
- Popular music > Korea (South)
- Language:
- English
- ISBN:
- 9781501755538
- Course:
- GEB109
Popular Culture in East Asia - UPC No:
- 10.1515/9781501730733
- Bibliography:
- Includes bibliographical references and index.
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