HKSYU Course Resources
MARC Display
LEADER 01695nam a2200277 a 4500
001
991007475689707546
005
20220623075339.0
008
110623s2014 enk 000 0 eng d
020
a| 9781781254363
035
a| (HKSYU)b13130572-852hksyu_inst
040
a| HK-SYU
c| HK-SYU
092
0
a| 658.8
b| HOL 2014
100
1
a| Holiday, Ryan.
245
1
0
a| Growth hacker marketing :
b| a primer on the future of PR, marketing, and advertising /
c| Ryan Holiday.
246
3
0
a| Primer on the future of PR, marketing, and advertising.
250
a| Revised and expanded edition.
260
a| London :
b| Profile Books Ltd.,
c| 2014.
300
a| xxix, 111 p. ;
c| 20 cm.
520
a| "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
c| Provided by publisher.
650
0
a| Marketing.
650
0
a| Internet marketing.
907
a| b13130572
b| 15-01-16
c| 23-06-11
910
a| ykc
b| ysf
935
a| (HK-SYU)500875246
9| ExL
998
a| book
b| 15-01-16
c| m
d| a
e| -
f| eng
g| enk
h| 0
i| 3
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA420