HKSYU Course Resources

Inside the video game industry : game developers talk about the business of play

Judd Ethan Ruggill, Ken S. McAllister, Randy Nichols, and Ryan Kaufman.
New York : Routledge, Taylor & Francis Group, 2017. ©2017

Availability

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Bibliographic Information

Format:
book Book
Subject:
Video games industry.
Video games > Design.
Video games > Marketing.
Language:
English
ISBN:
9780415828284
Course:
BUS380
Digital Game Marketing
Note:
Includes index.

 

 


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