Video game marketing : a student textbook
Peter Zackariasson and Mikolaj Dymek.
Abingdon, Oxon ; New York, NY : Routledge, 2017. ©2017
Physical items: 1, Online items: 0
Availability
Online Resources
At the libraryRequest via Interlibrary Loan
| Location | Call number | Status |
|---|---|---|
| Course Reserve (3/F Special Collection) | 794.80688 ZAC 2017 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Video games industry.
- Video games > Marketing.
- Language:
- English
- ISBN:
- 9781138812277
- Course:
- BUS380
Digital Game Marketing - Bibliography:
- Includes bibliographical references and index.
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