HKSYU Course Resources
MARC Display
LEADER 02482cam a2200457 i 4500
001
991002343319707546
005
20221026121156.0
008
220314s2021 nyua b 001 0 eng
010
a| 2019029882
020
a| 9781260570861
020
z| 9781260692419
035
a| (HKSYU)b21543318-852hksyu_inst
035
a| (OCoLC)1114278990
040
a| LBSOR/DLC
b| eng
e| rda
c| DLC
d| OCLCO
d| OCLCF
d| HK-SYU
042
a| pcc
050
0
0
a| P90
b| .B284 2021
082
0
0
a| 302.23
2| 23
092
0
a| 302.23
b| BAR 2021
100
1
a| Baran, Stanley J.
e| author.
245
1
0
a| Introduction to mass communication :
b| media literacy and culture /
c| Stanley J. Baran.
246
3
0
a| Media literacy and culture
250
a| Eleventh edition.
264
1
a| New York, NY :
b| McGraw-Hill Education,
c| [2021]
264
4
c| ©2021
300
a| xxvi, 398, G1-9, I1-28 pages :
b| illustrations ;
c| 28 cm
336
a| text
b| txt
2| rdacontent
336
a| still image
b| sti
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
500
a| "International student edition"--Cover.
504
a| Includes bibliographical references and index.
505
0
a| Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.
520
a| "McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--
c| Provided by publisher.
650
0
a| Mass media.
650
0
a| Mass media and culture.
650
0
a| Media literacy.
907
a| b21543318
b| 12-05-22
c| 14-03-22
910
a| yt
b| mkl
935
a| (HK-SYU)501047548
9| ExL
998
a| book
b| 12-05-22
c| m
d| a
e| -
f| eng
g| nyu
h| 0
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| GEB102