Global capital, local culture : transnational media corporations in China

Anthony Fung

New York : Peter Lang, c2008

"This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporations Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China." --Book Jacket

Availability

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Location	Call number	Status
Course Reserve (3/F Special Collection)	302.230951 FUN 2008	Available

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Bibliographic Information

Format:: Book
Author:: Fung, Anthony Y. H
Subject:: Mass media and culture > China; Piracy (Copyright) > China
Publication Year:: 2008
Language:: English
Published:: New York
ISBN:: 9780820495002
Course:: HIST252
全球化與中國 Globalization and China; GEB109
Popular Culture in East Asia
Series:: Popular culture & everyday life ;
Bibliography:: Includes bibliographical references (p. 201-203) and index