HKSYU Course Resources
MARC Display
LEADER 02790cam a2200397 i 4500
001
991000789819707546
005
20221026121148.0
008
210430s2021 nju b 001 0 eng
010
a| 2020021096
020
a| 9780470659311
q| (paperback)
020
z| 9781119712961
q| (adobe pdf)
020
z| 9781119712954
q| (epub)
035
a| (HKSYU)b21224158-852hksyu_inst
040
a| DLC
b| eng
e| rda
c| DLC
d| OCLCO
d| OCLCF
d| IAD
d| HK-SYU
042
a| pcc
050
4
a| HD59
b| .S454 2021
082
0
0
a| 659.201
2| 23
092
0
a| 659.201
b| SHI 2021
100
1
a| Shin, Jae-Hwa,
e| author.
245
1
0
a| Public relations theory :
b| capabilities and competencies /
c| Jae-Hwa Shin, Robert L Heath.
264
1
a| Hoboken, NJ :
b| Wiley-Blackwell,
c| 2021.
264
4
c| ©2021
300
a| xiv, 384 pages ;
c| 26 cm
336
a| text
b| txt
2| rdacontent
337
a| unmediated
b| n
2| rdamedia
338
a| volume
b| nc
2| rdacarrier
504
a| Includes bibliographical references and index.
520
a| "Chapter One sets the foundation for the discussion that unfolds in subsequent chapters. It explores the defining nature and constructive role of public relations. This detective work looks for evidence, or the DNA of public relations, that defines its professional practice which was established by name in the 19th century. This detective work looks for markers such as purposes, strategies, functions, tools, tactics, impact, as well as structures and justifying philosophies. It identifies the types of organizations, leadership roles, and contexts in which public relations is important. In history, public relations can be seen as the means for achieving individual and organizational influence, as well as collective engagement among competing interests: strategic processes and efforts enacted by individuals, groups, organizations, and even nations to survive and thrive as issues, risk, conflict and crisis management. It searches for aligned interests, legitimacy, the license to operate for reward. To discover what today is called "public relations" requires knowing what it does, what it is, where it occurs, and how it serves or confounds interests that encounter tensions of uncertainty and conflict. It can be a clash of perspectives, interests, identities, and identifications. It can be soothing words that allay differences of opinion. It can foster conflict and division"--
c| Provided by publisher.
650
0
a| Public relations.
650
0
a| Organizational change.
700
1
a| Heath, Robert L.
q| (Robert Lawrence),
d| 1941-
e| author.
907
a| b21224158
b| 08-01-22
c| 30-04-21
910
a| nlw
b| mkl
935
a| (HK-SYU)501018010
9| ExL
998
a| book
b| 20-07-21
c| m
d| a
e| -
f| eng
g| nju
h| 0
i| 0
945
h| Supplement
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| PRA320