HKSYU Course Resources
MARC Display
LEADER 02591cam a2200469 a 4500
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991000667639707546
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20220623155440.0
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120709s2012 njua 001 0 eng d
010
a| 2012418217
015
a| GBB218045
2| bnb
016
7
a| 016035444
2| Uk
020
a| 9781118269749 (pbk.)
020
a| 1118269748 (pbk.)
020
z| 9781118283455 (ebk)
020
z| 9781118284780 (ebk)
020
z| 9781118287231 (ebk)
035
a| (HKSYU)b13864166-852hksyu_inst
035
a| (OCoLC)ocn778327037
040
a| UKMGB
c| UKMGB
d| BDX
d| GK8
d| YDXCP
d| ORX
d| BWX
d| VET
d| SZR
d| DLC
d| HK-SYU
042
a| lccopycat
050
4
a| HF5415.1265
b| .S24 2012
082
0
4
a| 658.872
2| 23
092
0
a| 658.872
b| SAF 2012
100
1
a| Safko, Lon.
245
1
4
a| The social media bible :
b| tactics, tools & strategies for business success /
c| Lon Safko.
250
a| 3rd ed.
260
a| Hoboken, N.J. :
b| John Wiley & Sons,
c| c2012.
300
a| xviii, 622 p. :
b| ill. ;
c| 24 cm.
500
a| Previous ed.: 2010.
500
a| Includes index.
505
0
a| pt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
650
0
a| Internet marketing.
650
0
a| Social media
x| Economic aspects.
650
0
a| Online social networks
x| Economic aspects.
650
0
a| Electronic commerce.
907
a| b13864166
b| 08-01-22
c| 26-10-12
910
a| ykc
b| lcy
935
a| (HK-SYU)500799149
9| ExL
998
a| book
b| 03-12-12
c| m
d| a
e| -
f| eng
g| nju
h| 4
i| 0
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR395
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR395
945
h| Principal
l| location
i| barcode
y| id
f| bookplate
a| callnoa
b| callnob
n| JOUR395