HKSYU Course Resources

Made to stick : why some ideas survive and others die

Chip Heath & Dan Heath.
New York : Random House, c2008.

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Bibliographic Information

Format:
book Book
Author:
Heath, Chip
Subject:
Social psychology.
Contagion (Social psychology)
Context effects (Psychology)
Publication Year:
2008
Language:
English
Published:
New York
ISBN:
9781400064281
Course:
JOUR310
Storytelling
JOUR205
Storytelling
Note:
"Originally published in slightly different form in 2007"--T.p. verso.
Bibliography:
Includes bibliographical references and index.

 

 


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