HKSYU Course Resources

Creativity rules : get ideas out of your head and into the world

Tina Seelig.
New York, NY : HarperOne, 2017 ©2015
"What if there were a clear set of instructions to help you bring your best ideas to life? As with a recipe, you could take a compelling idea and with concrete steps, transform it into something extraordinary.As a professor at Stanford University, Tina Seelig has dedicated her career to teaching the practice of moving from imagination to implementation. In Insight Out, she welcomes you into her classroom and crisply defines the core concepts of imagination, creativity, innovation, and entrepreneurship, presenting an elegant and much-needed model she calls the 'Invention Cycle.' This new approach enables you to see obstacles as opportunities, inspire others to share your vision, and ultimately bring more ideas to fruition.Filled with surprising research, examples from her Stanford classroom, and stories from around the world--Silicon Valley to San Quentin State Prison, rural Pakistan to the North Pole--Insight Out offers essential and unexpected strategies that will help bring even the slightest flicker of an idea to life. Equally useful for students, educators, entrepreneurs, and would-be innovators in all fields, this is an essential road map for anyone who wants to get ideas out of their head and into the world"--

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Bibliographic Information

Format:
book Book
Author:
Seelig, Tina Lynn
Subject:
Creative thinking.
Creative ability.
Creative ability in business.
Technological innovations.
Entrepreneurship.
Language:
English
ISBN:
9780062301277, 9780062301314
Course:
BUS403
Creativity, Innovation and Change
Note:
"Previously published as InsightOut in 2015"
Bibliography:
Includes bibliographical references (pages 217-224) and index.

 

 


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