The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
Lon Safko.
New York : McGraw-Hill, 2013.
Physical items: 1, Online items: 0
Availability
Online Resources
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| Location | Call number | Status |
|---|---|---|
| English Book (4/F) | 302.23 SAF 2013 | Available |
| Location | Call number | Status |
|---|---|---|
| barcode, location, bookplate, id LOCATION | callnoa callnob | -- |
Bibliographic Information
- Format:
-
Book
- Subject:
- Alternative mass media
- Multimedia communications
- Publication Year:
- 2013
- Language:
- English
- Published:
- New York
- ISBN:
- 9780071801133, 0071801138
- Course:
- JOUR395
Social Media and Networked Communication - Note:
- Includes index.
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